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With all of the television buzz and celebrity gossip that surrounds us, not to mention our fast-paced lifestyles, we are sometimes left with little time to focus on fashion. Maybe that’s why when a brand comes along that demands our attention, we can’t help but jump on the bandwagon. Ed Hardy’s unmistakable style and passion will draw you in whether you are seeking it out or not. Whatever the reason, Ed Hardy is a brand that the world just can’t seem to get enough of.

All Ed Hardy pieces are based on the creations of legendary tattoo artist, Don Ed Hardy, who spent the early part of his career tattooing out of his San Francisco studio. Drawing inspiration from his life experiences, Ed Hardy’s designs meld American, Japanese, Cholo, tattoo, surf and hotrod iconography. “The godfather of modern tattoo,” Ed Hardy is known for his sophistication, depth and sense of experimentation.

The Ed Hardy brand began in 2002, when Hardy was approached by Ku USA, Inc., who were interested in producing a clothing line based on his artwork. The line immediately took off, catching the attention of anyone and everyone in the fashion world.

The Ed Hardy line skyrocketed in 2004 with the help of French designer Christian Audigier, who shares Hardy’s passion for bold, colorful art and design. The primary force behind the rise of Von Dutch, Audigier linked Ed Hardy to the celebrity world, pushing the brand to the same, if not higher status that he helped Von Dutch to reach.

Some of the many fans of Ed Hardy include celebs such as Madonna, Paris Hilton, Shaquille O’Neal, Busta Rhymes, Britney Spears, Alicia Keys, Denise Richards, Pharrell, Sylvester Stallone, and Shakira.

What makes the Ed Hardy T-Shirt different from all the other t-shirts that are floating around the hipster scene today? How about incredibly attention grabbing designs that include skulls, tigers, bulldogs or snake designs. Many of the shirts and hats feature some serious bling with even some colorful crystals and rhinestones interwoven throughout? The line incorporates bold color and daring imagery, while remaining true to Hardy’s signature tattoo designs.

The Hardy-Audigier duo has taken the world by storm, with stores open in Toronto, Waikiki, Miami, Los Angeles, Tucson, New York, Tokyo, Australia and South Africa. Ed Hardy is at the height of its popularity and will continue to make fashion headlines in many months to come.