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How can you create a brilliant Cuban cigar and just keep it to yourself? That was the case when Mr. Garcia’s organization developed the world’s first Romeo Y Julieta brand. For years it never saw the light of day outside of Havana but when it did, it became one of the most popular Cuban cigars of all time. All thanks to one great man also one of the greatest business man of our time.

A well known business man should be thanked for introducing us to the Romeo Y Julieta cigars. The man and the legend that was known as “Pepin”. Pepin was known to be man who was always moving or making things happen. I guess you can say he was the Donald Trump of his days or the Bill Gates of Cuban cigars. He was the single force behind inventing, creating and marketing one of the most cherished Cuban cigar brands in the world which is the Romeo Y Julieta cigars.

Carrying nothing but pure love for Havana cigars and ‘Gung Ho’ drive to share his love with the world, “Pepin” let the world know about his Cuban cigars in the shortest time possible. He went straight to the people who were well respected and had the means to enjoy his product, he took this Cuban cigars to England. By using a very ingenious technique of naming his Cuban cigars after royal faces of England, he established the cash flow required to turn the Romeo Y Julieta brand into a global force.

Pepin was caught daily calling his creation as his ‘children’. It signifies the deep love he carried for the Romeo Y Julieta brand. His product was a phenomenal hit with politicians and actors and actresses alike. He used the power of celebrity to market the Romeo Y Julieta brands which made them ever so rare and unique in the eyes of other established individuals of that time and era.

A lot of girls in England now give Romeo Y Julieta cigars as present to their boyfriends or husbands. Nothing expresses real love than a Cuban cigar that is actually called the Romeo Y Julieta cigar. Today this brand is famous worldwide but especially in Europe and other countries near by. Some even call it the Englishman’s Cuban cigar or the true lover’s cigar. Whatever the magic is, Pepin sure helped the whole world experience it.