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by Patricia Farnham

As the owner of a restaurant you want to offer customers all you can. You want them to enjoy the food as well as the atmosphere. It is very possible to transform the atmosphere of your restaurant for different meals. You will find they really appreciate it and it can help them decide to come in to eat dinner with you instead of only lunch. This is because many people expect more for a dinner meal than they do for their lunch.

Think about the table settings you use for lunch. Most are happy with paper place mats or nothing but the silverware on the table. Why not kick it up a notch with some colorful table cloths and napkins? Your guests will love the classy feel of it and look forward to coming in for their favorite foods.

For example you likely use paper place mats for your lunch crowd. This is fine and most of them won’t give it a second though. You can easily upgrade to cloth table settings in lovely colors. Get pretty napkins and fold them into a great design. This will definitely enhance the look of the table where they will eat dinner over what they see during lunch time.

You can easily change the entire look of your restaurant with the lighting. You will want it to be brighter for lunch than you do for dinner. You can open the curtains and use the lights. For dinner you can close the curtains and dim the lights. Ask an electrician to let you know what it will cost to change from a lighting system that is either on or off to one that you can control the brightness of.

The music in your restaurant is important to evaluate as well. Most places offer some type of background music for their guests. It is often subtle enough though that it doesn’t interfere with their socializing. You may want to think about different music to offer for dinner than at lunch time. This is a very simple yet effective way to transform the overall atmosphere.

Allowing guests to seat themselves for lunch is fine, but you don’t want to allow it for dinner. Place a sign that asks guests to please wait to be seated. Make sure a friendly face greets them and escorts them to available seating that you offer. Make sure guests can offer a preference too so they won’t be placed where they aren’t going to enjoy their dinner.

The ability to charge the look of your restaurant from lunch to dinner is something you can easily do. It can mean a substantial increase in business for you with the evening crowd as well. Your customers will certainly appreciate the additional touches you offer. At the same time they will love being able to stop in for a casual lunch when they have time.

It is going to take some creativity and experimenting to transform the atmosphere of your restaurant for different meals. Don’t be afraid to try out something and see how the response is to it. If the music or the lighting isn’t working then try something else for a while. You will find going to the effort to make such changes definitely gets you more customers for dinner. Those who love the food but want a nicer atmosphere for dinner won’t be going anywhere else.

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