If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!

Sonic logos are short audio jingles that are used by brands to identify themselves and are usually less than 7 seconds. It is essentially the harnessing of audio to represent and communicate the values and personality of a company. Associations and companies use sonic logos to grow public awareness of their brand and they use them in many medias including the web, radio, mobile technology, and television.

Other elements to consider when designing a sonic logo occur before any actual musicianship or sound recording. The history and character of the brand must first be evaluated. In order to successfully capture the brand’s identity, the personality of the brand music be understood. The following steps discuss certain such elements of the sonic logo creation process.

1. The first part of the process is to understand the core values of the brand with which you are working. For instance, is the brand part of a particular heritage, promoting conservative values, or technologically oriented?

2. Next, figure out the history of sound use by the company which may afford some sense of the brand’s identity. Use of audio in the past could be useful knowledge in what direction to now take.

3. Moving on, establish the types of sounds will best represent the brand’s values. For a cell phone provider, for instance, a variety of rings or button sounds might work well.

4. Then, determine if this sonic logo will use a vocal line. Is the logo just going to have a musical melody or something such as “Um um good?”

5. Finally, make sure that your final product is original and easily remembered because its sole purpose is to represent one unique brand.

The above steps are a great guide for making sonic logos that are relevant and effective. Always be certain that your client is proud of their new sonic identity and that the product you have made for them is original from anything else heard before. Once you accomplished these elements you have succeeded.