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The Nintendo Wii has gained notoriety since its launching in the four key markets in December of 2006. The concept of the Wii was first spoken of during the E3 press conference in 2004. Later, it was unveiled at the 2005 E3 when Satoru Iwata showed a prototype of the controller at the Tokyo Game Show in 2005.

November 2006 saw Wii Sports bundle introduced to the USA. Nintendo Wii sports bundle became a run away favorite. From juniors to seniors all are praising the name of Wii. The Nintendo Wii Sports Bundle is the cool present to be giving your loved ones. Nintendo Wii won the Best Hardware and Best of Show Awards from the Game Critics Awards at the 2006 E3. Even after all this time if you pick up any reputable gaming magazine it is singing the praises of Wii as a major game console breakthrough. What other game can claim to have won an Emmy? Will won the award given out by the National Academy of Television Arts and Sciences for Game Controller Innovation.

What is driving the popularity of Wii? Everyone is curious as to what is making this game so popular? Why is Wii outselling PS3 and XBOX360 and why can’t they keep up and surpass Wii’s fan base?

As our kids have gotten more obese over the years from just sitting around playing video games, the media wrote story after story about a need for a change. Deciding to be part of the solution (read keep market share) Nintendo thought up a revolutionary gaming console that came to be known as Wii. It would appear that Nintendo unintentionally assisted in liberating us from the gaming chair. Because Nintendo Wii is an interactive game you feel that you are actually in the game.

The Nintendo Wii Sports Bundle is the main motivating factor for the rise of this phenomenon. When you purchase the Wii console it comes with 5 cool sports games. The neat thing is that you can really express yourself when you play with the Wii console.

Some people out there are now proposing that Nintendo Wii Sports be unbundled from the initial purchase. If you break up the bundle it will bring the price of the console down. Your initial purchase is currently around $300. But that could be lowered by as much as $100 to make it “more affordable”. One conclusions the marketing prophets are making is that the Nintendo Wii Sports bundle sales will be heading for a decline unless Nintendo considers unbundling its Wii Sports offering. Sales would bounce in 2009 if they did.

When we view Wii’s popularity it is of value to note that part of what makes it popular is the very fact that it is sold as a bundle. On top of that, one has to question the market predictions of Nintendo Wii Sports Bundle decline when in fact Nintendo is currently scrambling to fill all of purchase orders. When you have this kind of demand that is exceeding the supply even as Nintendo produces 1.8 million consoles a month, one has to question the wisdom of the marketing prophets.

Lastly Nintendo Wii Sports bundle is so popular not only with the younger demographics but also the older ones. Some people are even saying that they don’t buy any other games after purchasing a Nintendo Wii sports bundle. Why mess with a good thing, when people are perfectly happy with the Nintendo Wii sports Bundle just as it is?