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Several months ago my Dad asked me to attend a multi-level marketing seminar involving Voice Over Internet Protocol (V.O.I.P) products. He wanted to attend the seminar personally but he asked me to attend the seminar primarily for two reasons first he had another meeting to attend and secondly, he just did not understand what the product is all about. (This also goes for all other “hi-tech” products) So I reluctantly attended the seminar.

An American gave the presentation. He was very eloquent and convincing. The product was equally good as well. But what really intrigued me was the sales pitch he made when asked he people to join the multi-level marketing company.

According to him, if you are an entrepreneur and you wanted to succeed in your business, a good business strategy is to find something that would be a big hit in the future. You then spend your resouces on it. For investors, one of your investment strategies is to invest in companies that does this exactly this.

He continues that a company that applies this business strategy is Microsoft, currently worth more than $ 200 Billion dollars and one of the richest and one of the most successful company in the world. Without a doubt if Microsoft would come knocking at your door, you wouldn’t hesitate to invest in them.

Let’s say we have the ability to time travel and go back to the year 1978. Several casually dress, long haired, hippie looking geeks asked for a meeting with you. Their agenda was to ask you to invest in their company or even work for them. They said their product called “computer software,” something unheard of during those days would eventually change the world in the near future. A skinny little geek insisted that you do invest with them because if you dont you would regret it. Do you think you would be convinced with their investment strategies? Are you sure you would have invested your time or your money?

For those people who decided to invest during that time later one became millionaires and even billionaires. Those who left after several years didn’t enjoy the wealth that the company brought.

People did not expect that those casually dressed, long haired, hippie looking geeks change the world years later and would be named as among the world’s riches people. However those who had the foresight and the courage to invest with them eventually reaped the benefits.

The speaker closed by asking the audience if they are willing to take the chance to join in the multi-level marketing scheme of the new VOIP product. The sales pitch was good, and the product is good. But experience tells me that any multi-level marketing based business will only be good for a couple of years, after that the business has to switch to traditional since the market will be so saturated that you will have nobody to recruit. If the speaker was asking people to buy shares of stocks perhaps I might buy some. Investing in companies who has the foresight to know the trend in the future is always part of good investment strategies. Who knows? 20 years from now I might look back and say that I’m glad I invested. By the way the company he was talking about was Microsoft and the skinny little geek wearing the blue shirt was Bill Gates.