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by Cary Cavitt

Every person on earth will be given the role of a customer throughout his or her life. From early on all of us becomes acquainted with being served by others in the marketplace. We can go anywhere in the world and find ourselves ready to be the customer. Simply reflect on this past week and we will soon discover that each day is filled with various moments in the role as the customer.

Simply reflect on the past experiences that we have had as a customer and we will soon find that some people are better at customer service than others. We will also discover that most of our customer service experiences are average at best. There will be those moments when we are given the honor of being served by a customer service superstar. But on average, service in America usually leaves us with the impression that we are interrupting the person responsible for taking care of our needs.

In order to offer an excellent service experience, the person responsible for serving must genuinely care about the customer. If a service representative is simple working for a paycheck and not serving from a sincere and caring heart, the service will more than likely be perceived as average and quickly forgotten. Here’s an important point to remember:

“Providing five-star service can only happen when we genuinely care about exceeding our customer’s needs. Without caring about our customer, the service being provided simply becomes an act of following a job description.”

When we try to make the experience for the customer as pleasant as possible, he or she will perceive the service provided as first-rate. Customers will perceive our service as being excellent when they feel that we had their best interest in mind. This is serving with the right intentions. Let’s now look at four practical ways we can show our customers that we care.

1. Five-star service is showing consideration

Giving proper consideration to the customer should consistently be offered by every customer service representative. It is only logical that anyone who is working out in front with customers should show kindness. We must also remember that it only takes one bad experience to negatively effect the customer’s perception of our company if he or she is not being considerate.

2. Five-star service is showing urgency

I like to think of providing excellent service as a mission that demands urgency. By this I mean that we look at serving others as something that is important to them and must be treated as such. We see our contact with customers as a significant and pressing matter that needs to be resolved in a timely and professional manner.

3. Five-star service is simply serving from the heart

Customers will perceive our service as outstanding when we include what I like to call the human touch. When our customers sense that we care about them, they automatically will rate our service higher. Creating a successful service experience will only happen when we reach out and communicate by our actions that we care.

4. Five-star service is a team effort

There are no limits when a company has a group of individuals who are excited to offer excellent customer service. This is because each member of the team has captured the service vision and they understand their role in providing an excellent experience for the customer. We must remember that every team member has an important role and that everyone working together will determine the final outcome of the service being provided.

The superstars of customer service have a secret that makes people come back time and again. They simply show each customer that they are enthused to have the opportunity to serve them! This feature will go a long way in making our customers feel like VIP’s. It is also imperative to remember that a lack of enthusiasm can have the opposite effect.

Giving five-star service happens when we have caught the vision of the importance of how we treat others. By enjoying the process of helping others, we begin to make a positive step in giving great customer service. One of the best qualities an organization can have is when the team enjoys serving others. When we capture a service-minded mentality, our occupation becomes less of a job and more of a profession.

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