Sound Branding - Sonic Logo Process

Posted in August 9th, 2008
by SFXsource in Branding

Sonic logos are short audio jingles that are used by brands to identify themselves and are usually less than 7 seconds. It is essentially the harnessing of audio to represent and communicate the values and personality of a company. Associations and companies use sonic logos to grow public awareness of their brand and they use them in many medias including the web, radio, mobile technology, and television.

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Seven Business Names: Ideas To Never Rename Your Business

Posted in April 30th, 2008
by Linda P. Morton in Branding

Good business name ideas help you to create names that will serve your business well for a lifetime.

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Keys to Choosing A Business Name For A Business Start-Up

Posted in March 8th, 2008
by Dan Smith in Branding

Business names are like noses. Everyone has one but not all of them are that pretty. LOL The fact is this… the way you present yourself with your business name will make the difference in how successful you are, with all other things being equal.

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