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A well-crafted sales letter is like having your very own virtual sales machine whose there in the trenches 24-hours a day, seven days a week and 365-days a year representing you, your business or your product or service. However, if you are someone who owns a business and wants to sell a digital or physical product online or offline, you must first master the art of writing a sales letter that is persuasive, compelling, thought-provoking and high-converting. Your sales letter must also be written to target a specific audience of people who you think might be interested in your product or service.

But why do so many marketers struggle with writing a sales letter for their product or service? The short and sweet answer to this question is that most people, especially marketers, hate to write. A more concise explanation is that while there is reams of information available to assist marketers in writing sales letters, most of these resources are written under the assumption that the marketer already knows how to write a sales letter. When faced with all of these obstacles, the average marketer soon becomes overwhelmed and throws in the towel.

Then there is the smart marketer who is more experienced and searches for automated solutions like sales letter software and templates to help him with writing a sales letter. But after using these inferior tools for a short period of time, the marketer soon decides that these tools are not helpful at all and he is right back where he started from. Why? Because most often times the individual or business who wrote the materials mentioned earlier, also wrote the software based on the assumption that the marketer is already experienced with writing a sales letter.

So how do they do it? How can other marketers put together compelling, persuasive and thought-provoking sales letters that sell their products and services like crazy but without using sales letter software and templates? It’s simple, these marketers are either experienced copywriters themselves who write their own sales letters or they have adequate resources to hire the job out. But before you consider hiring a pro copywriter to construct a sales letter for your product or service, consider this. Most copywriters will charge you between $5,000 up to a whopping $20,000 per sales letter! If you decide to go this route, you better be sure that your product or service is in great demand so that you can absorb this expense.

If you know for certain that your product or service is in high demand and that you can overcome the cost of hiring a pro copywriter to craft a sales letter custom-tailored to sell your product or service then by all means, go for it. If not, you can save yourself some money and write your own profitable sales letter at no cost by adopting the writing styles of other successful marketers sales letters in your niche.

For example, launch your browser and visit Google (www.google.com). Key in the phrase “allintitle:cars that run on water” (minus the quotes) into the search field, click the search button and wait for your results to appear. Examine your results to see if anything grabs your attention. If so, click on that result and if its a sales letter that meets all of the criteria described earlier, copy the text of the sales letter into your favorite word processor or text editor. Thoroughly re-write the content of the sales letter and make sure that it is relevant to your product or service. Save your revised sales letter and shut down your computer for the day. Re-visit it the next day with fresh eyes to polish up your sales letter.

Another great way to learn how to write a sales letter is to join the mailing list(s) of a guru in your chosen niche. Then just wait for the guru to start sending you sales pitch emails promoting products and services similar to yours. See which email subject lines catch your eye and then read through the email. Does the email make you want to buy the product or service? If so (and if there is a direct link inside the email), click the link inside the email to check out the sales copy but don’t buy the product if you can help it! Again, follow the steps as outlined in the previous paragraph to complete your sales letter. Do this for an entire month and before you know it, you’ll have all the experience you’ll ever need to write profitable and persuasive sales letters.

Taking the time to learn how to write a sales letter to sell your product or service can prove to be the most profitable skill you’ll ever master. Why? Because you only have one chance to make a good first impression. If your sales letter is persuasive, compelling , thought-provoking, high-converting and consists of the six essential elements, then you can expect to generate day job replacing income for many years to come. If not, then you may as well get used to working a 9-to-5 for the rest of your life. In our next article, we’ll dissect a sales letter into its six essential parts and show you exactly what makes up a successful sales letter that will sell your software, info product or service like crazy!

But are there other alternative solutions available that can make the task of writing a sales letter a little easier? Yes, there is a sales letter tool readily available that will help you save time by automating 90% of the process of writing a sales letter. In fact, this tool includes a pre-written built-in sales letter template and headline swipe file database that consists of well over 900+ winning headlines for you to use to improve your sales letter conversions and sales.