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Postcards are perhaps the most cost effective means of promoting your company and the products and services your company offers to your prospective customers. The biggest advantages of postcards are two ‘C’s - Cost and Convenience.

For any promotional campaign to be successful it must penetrate directly into the targeted portion of the marketplace. The quality of the printed postcards is an essential element. As the saying goes, ‘garbage in - garbage out’ so, therefore, you want to be sure that your input and processing requirements will produce the highest quality of output. One of the factors that are eminent to the quality of your output is the postcard-printing machine. Your design and the value of the paper that is used for the printing process can be of the highest standards but if the printing machine is incapable of printing in high-resolution graphics then your project may have a setback.

Earlier, postcards used to get printed only in offset presses, but advancement of printing technology and introduction of digital presses have changed the scenario. Digital presses offer more flexibilities and options without sacrificing on quality. You can choose from the wide range of design template as per your choice and merge your mailing list with the design to be printed in the final postcards.

Digital printer manufactures offer various features and attachments in their digital presses. Canon, hp and Kodak are leaders in this field because their machines deliver high-quality prints every time. Their machines are built in such a way to accommodate paper transfer and printing. All of the operations are simply controlled electronically by a control panel.

Gloss, matte and pearl finishes are used to print postcards and these come in a variety of thickness too. Most machines can print A3-sized paper. 4000 sheets of A4 sized paper can be printed in an hour using four different colors. Black and white printouts use A4 sheets also and the quantity per hour is 16000 copies.

The postcard design can be directly downloaded from the Internet and can be viewed in the monitor of the control panel. It is possible to queue up jobs one after another based on priority.

If you are looking for a quick turnaround time when it comes to printing your postcards, some printing machines can print on both sides of the postcards. The most powerful of all printing features is the variable data. They have the ability to create customized and unique postcards. For this reason, digital printing is overtaking the marketplace when it comes to postcard printing.

Cutting and trimming the postcard is the final step in giving the postcard a particular shape after it has been printed. If you would like to add some additional affects then it may go to the other departments like embossing, UV varnishing and leafing. Although digital printing is a preference for most when utilizing the variable data printing method offset printing is still a favourite for long run jobs.