According to the FTC, an estimated 9 million Americans are affected each year by identity theft. Although the federal government has made it possible for each citizen to protect their identity by initiating free fraud alerts, placing their name and contact information on “do not call” or mail lists, and accessing free credit reports, many individuals do not realize that they must continuously request these “free” services. When taking into account the amount of time it takes to repeatedly request these “free” services and the risks involved in forgetting to put these protective measures in place, “free” can turn into thousands of dollars of financial ruin and thousands of hours spent trying to restore one’s good name and credit. When it comes down to it, if time equals money, then nothing is free when it comes to protecting your identity. Fortunately, though, there is an economic way to protect your identity and prevent identity theft through a company called LifeLock. LifeLock’s Identity Theft Prevention services can help you protect your identity and prevent identity theft in six valuable ways.



